When people ask us, “Why did you start Olfactology?” — the simplest answer is: because we love perfume. But of course, it runs deeper than that.
We started Olfactology because we saw a space in the fragrance world that wasn’t being served — one that blends the elegance of luxury with a more thoughtful, personal, and accessible approach.
Our co-founder Ash has been immersed in fragrance for years. He’s experienced both ends of the spectrum: from exclusive niche houses to mainstream designer brands. Through that journey, he learned what he truly appreciated — the power of scent to spark emotion, elevate mood, and express identity — and also, what he felt was missing.
We wanted more than just beautiful bottles or big names. We wanted fragrances that made you feel something — that were crafted with intention, exceptional quality, and a sense of individuality.
So Olfactology was born: a modern, independent fragrance brand rooted in luxury, but never out of touch. Our scents are inspired by beloved notes and olfactory memories, reimagined with our own signature twist. Think elevated and recognisable, but always original.
We focus on what matters — rich, long-lasting formulations, minimal but striking bottle design, and a curated collection that helps you find the right fragrance for your mood, moment, or mindset.
Olfactology is for those who care about the details. Who believe that luxury can be both refined and relatable.
So yes — we started Olfactology because we love perfume. But more than that, we believe everyone deserves a fragrance that feels like it was made just for them.
